Wellknown.

The press desk for founders

Press coverage, without the agency.

We find the reporters covering companies like yours, write and send three emails in your voice, and bring you the replies.

Start free Three matches to start. How it works

Campaigns

4 started this month · 11 left

Find more matches
  • Dana OkaforQueens Table · news
    Replied Oct 22
    In conversation
  • Priya VenkataramanBorough Ledger · newsletter
    2 of 3 sent · next Nov 5
    Sent
  • Marcus LindqvistKitchen Wire · podcast
    Step 1 scheduled Oct 28
    Matched
  • Ines CarvalhoAstoria Post · news
    Replied Oct 22
    Published

The tracker, as it looks on the desk. Names and outlets are fictional.

This month, in our reporter database
Mission LocalQ&A: Rio Yañez on the many mothers of Día de los MuertosEU-StartupsWeekly funding round-up! All of the European startup funding rounds we tracked this week (Oct. 19 - Oct. 23)The New York TimesApple’s Foldable iPhone Duo Arrives in Stores: Smartphone ReviewThe Real Deal (New York)StreetEasy goes on the offense in listings battleCBS MiamiDetectives seek man accused of stalking woman at her workplace and home in BrowardThe Register'Let's just shove a bigger fan in there and see what happens'The Real Deal (Chicago)Investors sue embattled Mike Kohan for $40M they claim they’re owedMarketing SchoolThe Truth About Corporate AI Spending (It's Not What You Think)AxiosWashington's message to AI execs: please shut upThe Hollywood ReporterNavarrete vs. Foster Livestream: Where to Watch the Title Fight OnlineNew York Post (Business)Apple fanatics line up overnight for new foldable iPhone Duo - but stores sell out within hoursThe VergeLaika has spent 20 years building up to Wildwood48 HillsThe real story behind the latest Chan-Wiener pollSTOREYSMarkham's Nearly-Complete EverHome Condo Project Placed Under ReceivershipGlobal News TorontoOwner of vehicle used in alleged triple abduction identifiedCommercial ObserverCP Group Sells Third Boca Raton Office for $79MBloombergAfrica-Asia Infrastructure Fund PIDG to Deploy $1 Billion YearlyPIX11Woman raped in the Bronx, person of interest ID'd: NYPDKRON4Caltrans to shut down portions of westbound I-80 in SF this weekendDTC PodcastHow DTC Brands Should Prep for Amazon Black Friday After Prime DayTech.euVolare opens €15M 10,000 m² insect protein factory, secures €7.1M to scale across EuropeThe Smart Passive Income PodcastHow Do I Use My Email List as a Service Provider?GeekWireData farmers: Ag-tech startup Aigen grows AI-generated weeds to train its solar-powered farm robotsWGN-TVConstruction delay extends Green, Pink Line disruptions

From your website to a reporter’s reply in five steps.

Ledgerline, Dana Okafor and Queens Table are invented; the details show the shape of the work.

  1. Profile

    Paste your website. We read it, you correct it, add the founders. Every field you fill unlocks more matches.

  2. Matches

    Named people with the reason, chosen for you from what they published this month. Not a database to search.

    Dana Okafor, Queens Table. Covers independent restaurants in Queens; last piece on small-kitchen economics after the rent rise.

  3. Campaign

    Three emails, each on a different angle, each naming a real piece they wrote. You approve all three once.

    “the software that closes 120 restaurants’ books every night”

  4. Reply

    Sent between 8 and 10 in their morning, from an address we set up in your name. A reply stops the sequence and lands in your desk.

  5. Coverage

    Paste the link, or we spot it when it runs. Confirmed pieces show on your press kit as “As seen in”.

What one match turns into.

A fictional example: Ledgerline, Dana Okafor and Queens Table are invented; the emails show the shape of a campaign.

Campaign · in conversation

Dana Okafor

Queens Table · news

Step 1 · day 0
sent Oct 21, 8:03 AM
the software that closes 120 restaurants' books every night
Your piece on the Jackson Heights bakery that replaced its accountant with a spreadsheet looked at what breaks when a trusted human role goes. Ledgerline raises the same question in Queens restaurants: it reads point-of-sale and vendor invoices and closes the books every night, so owners stop paying $600 a month for a bookkeeper who is two weeks behind.

I'm Maya Ortiz, co-founder. We launched nightly close for 120 Brooklyn and Queens restaurants this month; average close time fell from six hours a week to zero. For a longer piece I can offer the founder, a customer, and the close data. Could I send a one-page summary?

Maya

If this is not your beat, reply 'no thanks' and I will not follow up.
Step 2 · +4 business days
skipped for Oct 27, 8:00 AM
sunday nights, reclaimed
The owner of a three-location Mexican spot in Bushwick used to lose Sunday nights to receipts and bank lines. This month she got those nights back.
Step 3 · +7 business days
skipped for Nov 5, 7:00 AM
the bookkeeping tax on Queens family restaurants
A Jackson Heights arepa shop told us it now pays more for bookkeeping than for utilities.

Thread

  • You · Oct 21, 8:03 AM
    the software that closes 120 restaurants' books every night
    Your piece on the Jackson Heights bakery that replaced its accountant with a spreadsheet looked at what breaks when a trusted human role goes. Ledgerline raises the same question in Queens restaurants: it reads point-of-sale and vendor invoices and closes the books every night, so owners stop paying $600 a month for a bookkeeper who is two weeks behind.

I'm Maya Ortiz, co-founder. We launched nightly close for 120 Brooklyn and Queens restaurants this month; average close time fell from six hours a week to zero. For a longer piece I can offer the founder, a customer, and the close data. Could I send a one-page summary?

Maya

If this is not your beat, reply 'no thanks' and I will not follow up.
  • From Dana Okafor · Oct 22, 10:10 AM
    Re: the software that closes 120 restaurants' books every night
    Sure, send the one-paragraph brief. Do you have an owner I could call?
  • You · Oct 22, 11:02 AM
    Re: the software that closes 120 restaurants' books every night
    Brief attached below. Rosa Delgado runs three locations in Bushwick and is free Thursday afternoon; her number is in the brief.

For the restaurant, the shop, the seed-stage founder: businesses a reporter would cover if they knew you existed.

A restaurant owner standing at her counter

Journalists, hosts and local reporters: strong in New York and San Francisco, growing in Chicago, Miami and Toronto, plus national and trade outlets and close to a hundred shows. Our reporter database grows every night. You never see it; you see the nine to thirty people who fit you.

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  • Mass mail. Every email names a real piece the person wrote, or it does not go out.

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Growth is $33/mo billed yearly ($390), or $39/mo billed monthly. Plans are per company, with unlimited co-founder logins.

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  • Up to nine named matches as your profile completes: 3, then 6, then 9
  • Who they are, what they cover, what they just published
  • Your press kit page
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Start free
Growth
Editor’s pick
$33/mo
Billed yearly: $390 a year. Or $39/mo billed monthly. Per company.
  • 15 new matches a month, with the reasons and the email
  • 15 campaigns a month: three emails each, written in your voice, sent from an address we set up in your name
  • Replies land in your desk; you answer from there
  • Autopilot, if you want it: up to 15 campaigns a month started for you
  • Coverage tracked and shown on your kit
Start free
Scale
$66/mo
Billed yearly: $790 a year. Or $79/mo billed monthly. Per company.
  • 30 new matches a month, with the reasons and the email
  • 30 campaigns a month: three emails each, written in your voice, sent from an address we set up in your name
  • Replies land in your desk; you answer from there
  • Autopilot, if you want it: up to 30 campaigns a month started for you
  • Coverage tracked and shown on your kit
Start free

Matches accumulate and never expire. Campaigns are monthly. A campaign whose first email bounces gives the slot back. Cancel any time; your kit and tracker stay readable.

A founder working on a laptop in her studio

Your press kit comes with it: a page a reporter can read in thirty seconds.

Built from your profile, nothing to upload, published when you say so. Confirmed coverage appears on it automatically.

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