★ The PR Problem

Press coverage. Without the $3,000 agency.

We find the reporters already writing about your space, draft a pitch that references their last article, and hand it to you to send. You approve every word. No retainer. No agency. No babysitting.

Trusted by 5,000+ founders every month.

★ Our database tracks reporters at

TechCrunch·Forbes·Wired·Bloomberg·Fast Company·The Information·Axios·VentureBeat·Inc.·Business Insider·The Wall Street Journal·The New York Times·Reuters·CNBC·Fortune·The Verge·Sifted·Semafor·Morning Brew·GeekWire·

★ The Method

Press isn't magic. It's research.

A PR agency, rebuilt as software. Same craft, without the retainer. You review every draft before it leaves your outbox.

Drop your URL.

We read your site the way a reporter would — what you do, who it's for, why anyone should write about it. Add your LinkedIn for founder-story hooks.

Surface the angles.

Five story hooks a journalist will actually pick up. Not the generic launch announcement. Keep the ones that feel like yours.

Match, pitch, send.

Reporters who covered your space this month. Drafts reference their last article by name. You approve every line and hit send.

★ What you get

Not a list of emails. A draft you'd actually send.

Every pitch references the reporter's most recent article. Every match shows you why. Every word is yours to change.

Matched reporters · 12Relevance ↓

Kaitlyn.T*****The Atlantic

Internet culture · creator economy · 3 pieces this month

0.94

Rebecca.B*****TechCrunch

Early-stage consumer · bootstrappers · covers founder stories

0.88

Mario.G*****The Generalist

Company deep-dives · indie newsletters · replies personally

0.81

Natasha.M*****The Information

Venture & early-stage · loves contrarian takes

0.77

8 more matches · unlock on Growth

Upgrade to see the rest of your list.

Draft pitch · Rebecca.B*****● Ready to send

ToRebecca.B*****@techcrunch.comFrommaya@warmly.appAngleBootstrapped tools beating VC-backed incumbents

Your piece on indie SaaS margins — small follow-up from a founder in the trenches

Hi Rebecca,

I read your piece on why bootstrapped SaaS is quietly winning against venture-backed tools(Apr 14) — the line about “operating on thirds of the burn rate” matched our numbers almost exactly.

I'm the founder of Warmly. We're doing $42k MRR, team of three, no outside money — competing directly with a Series B company that's raised $38M. I'd love to share the actual P&L if it's useful for a follow-up.

Happy to be a data point, or pass. No follow-ups from me either way.

— Maya

★ In this issue

What you get — and don't.

A short, specific list. We'd rather do four things well than promise twenty.

Reporters who cover what you do.

Filtered by beat, recency and open-rate signal. Not a purchased list.

Angles a journalist will pick up.

Specific hooks, not "we're announcing our seed round."

Pitches that get opened, not deleted.

Every draft references the reporter's most recent piece by name.

Replies in days. Not months.

Eight targeted sends beats two hundred sprays. Every time.

★ Letters from the Desk

Founders who ditched the retainer.

Early users. Quotes are real, names and avatars are illustrated until we have permission to use the originals.

Maya

Founder, AI tooling

“Honestly didn't think this would work. A couple reporters actually wrote back.”

Marcus

Founder, fintech

“Cancelled our retainer last month. Haven't looked back yet.”

Priya

Founder, healthtech

“Drafts needed tweaks, but the core was mine. That surprised me.”

Jordan

Founder, climate

“Got a reply I wasn't expecting. More than my last year of DIY.”

Sam

Founder, SaaS

“Not perfect, but way more useful than the agency we were paying.”

Chen

Founder, edtech

“Doesn't do everything. Does the annoying research part I hated.”

Alex

Founder, enterprise

“Reads like me once I adjust a few lines. More than I expected.”

Isabel

Founder, consumer

“Took a while to trust it. Glad I did.”