Wellknown.

The press desk for founders

Press coverage, without the agency.

We find the reporters covering companies like yours, write and send three emails in your voice, and bring you the replies.

Start free Three matches to start. How it works

Campaigns

4 started this month · 11 left

Find more matches
  • Dana OkaforQueens Table · news
    Replied Sep 2
    In conversation
  • Priya VenkataramanBorough Ledger · newsletter
    2 of 3 sent · next Sep 16
    Sent
  • Marcus LindqvistKitchen Wire · podcast
    Step 1 scheduled Sep 8
    Matched
  • Ines CarvalhoAstoria Post · news
    Replied Sep 2
    Published

The tracker, as it looks on the desk. Names and outlets are fictional.

This month, in our reporter database
The Real Deal (South Florida)Related Ross buys 124-acre former IBM campus in Boca RatonCBS Bay AreaWrong-way driver crashes on I-580 in Alameda County, leading to standoffa16z PodcastHow AI Is Rewriting the Power Law of Venture CapitalThe Pitch#186 Supercool Earth: Making It Rain, LiterallyBloombergBlackstone’s AirTrunk Seeks $1.6 Billion Loan for Singapore IPOThe San Francisco StandardIt’s so hot that BART is hallucinating trainsThe Next WebCloudNC raises $20M to expand its AI machining tools and launch a quoting productThe Smart Passive Income PodcastSPI 946: A Look at the SPI Sale from a Numbers Perspective with Matt GartlandVarietyTokyo Market Partners With Frontieres, Adding Genre Slate to Gap-Financing LineupThe Hollywood Reporter‘American Horror Story’ Season 13: Everything We KnowSiliconANGLEWhat to expect during ‘The AI ROI in Contact Center Summit’: Join theCUBE Sept. 11Fintech Business PodcastAre Fintech Standards Fit For Purpose?Ars TechnicaSix Chinese AI firms accused of aggressively copying US frontier modelsFintech Insider by 11:FS1097. Insights: When money moves 24/7, can treasury keep up? With J.P. MorganNBC 6 South FloridaGirl on e-bike killed in Miami-Dade hit-and-run as officials search for driverEU-StartupsFinnish investor Nordic Foodtech VC adds up to €30 million to €80 million Fund IILimited SupplyS17 E10: How to Launch Black Friday Two Weeks Early (with Ezra Firestone)The Globe and Mail (Business)Flair Airlines signs 15-year agreement to have engines serviced by Lufthansa in CalgaryThe Real Deal (New York)Extell finalizes $1.3B loan for Times Square supertallThe VergeAnother big James Talarico interview is punted to YouTube due to FCC threatsDaily Hive TorontoWestJet Rewards members have a new way to rack up pointsAxiosAI's extinction debate breaks containment48 HillsJim Balderston, reporter. 1955-2026Tech.euBynario raises €2.1M to develop AI-powered platform for software vulnerabilities

From your website to a reporter’s reply in five steps.

Ledgerline, Dana Okafor and Queens Table are invented; the details show the shape of the work.

  1. Profile

    Paste your website. We read it, you correct it, add the founders. Every field you fill unlocks more matches.

  2. Matches

    Named people with the reason, chosen for you from what they published this month. Not a database to search.

    Dana Okafor, Queens Table. Covers independent restaurants in Queens; last piece on small-kitchen economics after the rent rise.

  3. Campaign

    Three emails, each on a different angle, each naming a real piece they wrote. You approve all three once.

    “the software that closes 120 restaurants’ books every night”

  4. Reply

    Sent between 8 and 10 in their morning, from an address we set up in your name. A reply stops the sequence and lands in your desk.

  5. Coverage

    Paste the link, or we spot it when it runs. Confirmed pieces show on your press kit as “As seen in”.

What one match turns into.

A fictional example: Ledgerline, Dana Okafor and Queens Table are invented; the emails show the shape of a campaign.

Campaign · in conversation

Dana Okafor

Queens Table · news

Step 1 · day 0
sent Sep 1, 8:03 AM
the software that closes 120 restaurants' books every night
Your piece on the Jackson Heights bakery that replaced its accountant with a spreadsheet looked at what breaks when a trusted human role goes. Ledgerline raises the same question in Queens restaurants: it reads point-of-sale and vendor invoices and closes the books every night, so owners stop paying $600 a month for a bookkeeper who is two weeks behind.

I'm Maya Ortiz, co-founder. We launched nightly close for 120 Brooklyn and Queens restaurants this month; average close time fell from six hours a week to zero. For a longer piece I can offer the founder, a customer, and the close data. Could I send a one-page summary?

Maya

If this is not your beat, reply 'no thanks' and I will not follow up.
Step 2 · +4 business days
skipped for Sep 7, 8:00 AM
sunday nights, reclaimed
The owner of a three-location Mexican spot in Bushwick used to lose Sunday nights to receipts and bank lines. This month she got those nights back.
Step 3 · +7 business days
skipped for Sep 16, 8:00 AM
the bookkeeping tax on Queens family restaurants
A Jackson Heights arepa shop told us it now pays more for bookkeeping than for utilities.

Thread

  • You · Sep 1, 8:03 AM
    the software that closes 120 restaurants' books every night
    Your piece on the Jackson Heights bakery that replaced its accountant with a spreadsheet looked at what breaks when a trusted human role goes. Ledgerline raises the same question in Queens restaurants: it reads point-of-sale and vendor invoices and closes the books every night, so owners stop paying $600 a month for a bookkeeper who is two weeks behind.

I'm Maya Ortiz, co-founder. We launched nightly close for 120 Brooklyn and Queens restaurants this month; average close time fell from six hours a week to zero. For a longer piece I can offer the founder, a customer, and the close data. Could I send a one-page summary?

Maya

If this is not your beat, reply 'no thanks' and I will not follow up.
  • From Dana Okafor · Sep 2, 10:10 AM
    Re: the software that closes 120 restaurants' books every night
    Sure, send the one-paragraph brief. Do you have an owner I could call?
  • You · Sep 2, 11:02 AM
    Re: the software that closes 120 restaurants' books every night
    Brief attached below. Rosa Delgado runs three locations in Bushwick and is free Thursday afternoon; her number is in the brief.

For the restaurant, the shop, the seed-stage founder: businesses a reporter would cover if they knew you existed.

A restaurant owner standing at her counter

Journalists, hosts and local reporters: strong in New York and San Francisco, growing in Chicago, Miami and Toronto, plus national and trade outlets and close to a hundred shows. Our reporter database grows every night. You never see it; you see the nine to thirty people who fit you.

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  • Mass mail. Every email names a real piece the person wrote, or it does not go out.

A PR agency is $3,000 a month. We start at $33.

Plans are per company. Unlimited co-founder logins on every plan.

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  • Up to nine named matches as your profile completes: 3, then 6, then 9
  • Who they are, what they cover, what they just published
  • Your press kit page
  • Unlimited co-founder logins
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Growth
Editor’s pick
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$390 a year · per company
  • 15 new matches a month, with the reasons and the email
  • 15 campaigns a month: three emails each, written in your voice, sent from an address we set up in your name
  • Replies land in your desk; you answer from there
  • Autopilot, if you want it: up to 15 campaigns a month started for you
  • Coverage tracked and shown on your kit
Start free
Scale
$66/mo
$790 a year · per company
  • 30 new matches a month, with the reasons and the email
  • 30 campaigns a month: three emails each, written in your voice, sent from an address we set up in your name
  • Replies land in your desk; you answer from there
  • Autopilot, if you want it: up to 30 campaigns a month started for you
  • Coverage tracked and shown on your kit
Start free

Matches accumulate and never expire. Campaigns are monthly. A campaign whose first email bounces gives the slot back. Cancel any time; your kit and tracker stay readable.

A founder working on a laptop in her studio

Your press kit comes with it: a page a reporter can read in thirty seconds.

Built from your profile, nothing to upload, published when you say so. Confirmed coverage appears on it automatically.

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